Creative agency: Pearlfisher
Client: Pfizer
Project type: Commercial work
Task
Reinvent Viagra, to strengthen its leading position in the Russian market and better communicate with a changing consumer profile.
Scope
Brand strategy, brand identity, packaging design, structure.
Solution
The new brand expression and packaging is powerful and dynamic – communicating performance and power in a modern and emotive way. For the first time, the design for Viagra is now as iconic and the product itself.
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